How to close the customer feedback loop

Collecting feedback is easy. Closing the loop, telling people you acted on it, is where trust is built. Here's how.

The four stages

• Collect requests on a public board
• Prioritise with votes
• Build and move to a roadmap
• Tell the people who asked when it ships

Why the last step matters most

Users who hear 'you asked, we shipped' become advocates. Skipping it makes feedback feel like a black hole.

Automate it

Feedlark closes the loop automatically: ship a roadmap item and it writes the changelog and notifies every voter, badging their original request as Shipped.